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Reno, NV 89511

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Employee Engagement: 6 Ways to Show You Care


By Allegra - Reno

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…


4 Surefire Ways to More Memorable Videos


By Allegra - Reno

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…


One Quick Way to Look Better on Google+ Local


By Allegra - Reno

One Quick Way to Look Better on Google+ Local

Last month Google began rolling out a carousel-style slider of images as part of its local search results. Tablet and smartphone users are probably already familiar with seeing these business photos that are scrollable from side to side; the feature is just now appearing on desktop searches.   “The carousel places greater importance on the…


Parents Want Print for Back to School


By Allegra - Reno

Parents Want Print for Back to School

When it comes to back-to-school shopping, parents named print advertising and direct mail as the two most preferred channels for receiving promotions and deals. The results were part of a study by analytics company Placed that surveyed more than 12,000 smartphone users on their usage and preferences. Some of the key findings include: -- Print…


Direct Mail is Still Delicious


By Allegra - Reno

Direct Mail is Still Delicious

We aren’t the first ones to say this, but let’s finally put to bed the rumor that direct mail is unwanted and unwelcome. Far from it, in fact, as recent stats show. Direct mail continues to resonate with both business and consumer prospects, consistently generating solid response and respectable ROI. According to a leading marketing…